Friday, 7 March 2014

Why choose News Advertiser to win you more business?


News Advertiser are an established brand of titles that are published across the UK.


We enhance communities with digital and print publications that communicate uplifting news stories; providing advertisers with a successful means to promote their services. By remaining independent, we are unbiased in our reporting and retain the valued trust and loyalty of our readers. 

Additionally, we aim to support regional business by offering credible advertising brands that readers will respond to.

When people see an advert for the first time they are unlikely to respond to it, because usually it means nothing to them. When people have seen you advert a number of times, they are familiar with your organisation and you have succeeded in making your name real in people's minds. It is at this point that people are more likely to respond.

Therefore, ongoing advertising works far better than a one-off advert, and advertising in a variety of places and a variety of ways, makes you organisation more real to people and will give them more confidence in you. The result will be that they will feel that your organisation is one that is worth supporting, your product is one worth buying, your message is one worth hearing.

Saturday, 22 February 2014

Tory floods soundbite rebounds on Cameron

Report by Dave Sewell

Floods in Somerset (Pic: Guy Smallman)

Fierce storms with winds of over 100 miles an hour killed three people last week and left around one million without power.

Britain’s soil was already saturated with water from the wettest winter in centuries. The additional rain was enough to keep large parts of the Thames Valley, the Somerset Levels and other regions flooded.
David Cameron tried to put an end to embarrassing in-fighting by pledging that “money is no object” in the government’s response to floods.

In admitting that Britain is a “rich country” Cameron exposed the lies that he and all the main political parties have used to justify years of austerity.

But unfortunately his promise to splash the cash evaporated within 24 hours.

Tory transport secretary Patrick McLoughlin clarified that, “I don’t think it’s a blank cheque”.
Then Downing Street said any money would have to come out of existing budgets—no new funding was being made available.

Loans

So, the £31 million to rebuild rail lines in south west England was already promised last year.
And up to £750 million of the “help” for flood victims will take the form of loans from RBS, Lloyds, Barclays, HSBC, Santander and Nationwide.

Residents of flood-hit areas were furious. “All these politicians who’ve been going round welly-clad to spout their opinions, it’s all just talk,” said Duncan Williams from Chertsey, Surrey.

The reality is that the Tories slashed funding for food defences by almost £100 million a year.

Hundreds of projects that were planned after the Pitt review that followed the 2007 floods were cancelled.

These include ones that would have protected Burrowbridge in Somerset and Yalding in Kent where Cameron was keen to be photographed.

New Tory guidelines meant that flood defence projects had to guarantee they would prevent an average £8 of damage for every £1 they cost to build.

The figure was previously £5.

That effectively ruled out the river-dredging on the Somerset Levels that the Tories are now keen to champion.


It means that many homes are seen as not worth saving.

Cameron (pictured right) claimed that more has been spent on floods under the current four year period than in the previous four years. This sleight of hand only works if non-government funding is counted.

And he has refused to rule out planned job cuts at the Environment Agency.

Parliament’s committee for climate change warned that £500 million more is needed to make up the shortfall.
The real cost could be much higher.

It’s still a tiny fraction of what is wasted on bankers’ bonuses or Trident nuclear weapons.

But these are the Tories’ priorities, not the environment.

---------------------------------------------------------------

Article first published in Socialist Worker - 22nd Feb, 2014 --